Future of Media

Watching this and other wonderful videos on the future of media, and how transformative this experience is going to be gives me the goose-bumps. I've been thinking about this subject for a long time now, no doubt fueled by the secrecy and rumors around the iPad. Its release in April is going to invite many such discussions, and the future ahead is so exciting.

• How does Adobe fit into this media? No doubt - with a huge push from the Intel AppStore.
• Traditional print-media advertisers will need to switch/employ many more techies. After all, it would be a shame to just view a picture of a product and see a nice blurb about it, when what the consumer really wants is to flip the product 360 degrees and view it at all angles.
• Developers/advertising gurus would love to see a user-friendly SDK to make this happen - I know programming on the iPhone is not exactly a cake-walk - but building in Flex is quite easy. Will the tool-builders define who "wins"?
  
• Is the book really dead? I refuse to believe it is; it will again depend on how compelling the subscription model is.
• Interesting as always, how Google will picture into all this? Is it already an also-ran? (I say - not quite so fast).